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Vol. 68 No.11 - Monday September 15, 2014
A weekly snapshot of the top lottery and gaming news stories
Jumbo Interactive

  • Kansas Lottery Launch New "Frogger" Game. Full Story.
  • Lotterywest Grants to Preserve West Australia’s Heritage. Full Story.
  • Scientific Games Awarded Three-Year Instant Game Contract Extension with Colorado Lottery. Full Story.
  • Kambi Sport Solutions Ratified as Associate Member of the World Lottery Association. Full Story.
  • New Colts Scratch-Off Game Offers Ultimate Suite Experience. Full Story.
  • The Gold Rush is on as the Florida Lottery Launch the $600,000,000 Gold Rush Scratch-Off Game. Full Story.
  • Portuguese Online Sports Betting Market: an Opportunity for Santa Casa. Full Story.
  • Multi-State US Casino Operator Selects GameAccount for Simulated Gaming™ in the US. Full Story.
  • The Florida Lottery Reunites with Florida’s Pro Football Teams for the Pro Football Powerball® Promotion. Full Story.
  • Illinois Lottery Offers a 'Frenzy' of New Instant Games. Full Story.
  • ESSA and CONCACAF Agree Betting Integrity Memorandum of Understanding. Full Story.
  • Gubernatorial Candidate Says It’s Time for an Education Lottery in Alabama. Full Story.
  • Better Messaging, Better Marketing with LotteryHUB. Full Story.
  • Lottovate: The New Digital Champion for Lotteries Around the World. Full Story.
  • RCS Launch GazzaBet in Partnership with Playtech. Full Story.

Schafer Systems Inc.

AM Edition Mobile Edition


Kansas Lottery Launch New "Frogger" Game

TOPEKA, Kansas (September 5, 2014) -- Frogger, a classic arcade game introduced in the 1980s, is now reborn as a $5 lottery instant scratch game! The Kansas Lottery began shipping out the new Frogger tickets to retailers throughout the state this week.


Players can win cash prizes up to $25,000 instantly playing Frogger. They can also win cash in a second-chance drawing by entering their non-winning Frogger tickets online.

The winners of a $500 grand prize and three $250 secondary prizes will be announced March 13, 2015. The deadline to enter the drawing is March 10, 2015.

As in the video game, the object is to direct frogs to their homes one by one. To do this, each frog must avoid cars while crossing a busy road and navigate a river full of hazards.

One of the most fun aspects of the game (besides winning cash) is that players can scan the QR code on their non-winning tickets and enjoy the classic game of Frogger as they try to get the best scores and fastest times possible while playing Frogger online.

Frogger is regarded as a classic from the golden age of video arcade gamesand was noted for its novel game play and theme.

The Kansas Lottery anticipates players will have a lot of fun with the Frogger scratch game, too!

CONTACT: Sally Lunsford, 785-296-5708, Email:

SOURCE: Kansas Lottery.


Lotterywest Grants to Preserve West Australia’s Heritage

Lotterywest grants totalling more than $1.6m to support heritage conservation

Grants provided for urgent conservation work on places and objects of significant heritage value

PERTH, Western Australia (Sept 8, 2014) -- A variety of places and objects that have shaped Western Australian culture, from space equipment to war memorials, will benefit from more than $1.6million in grants to support heritage conservation.

Announcing the Lotterywest grants today, Heritage Minister Albert Jacob said the funding would go towards conserving places and objects with significant heritage value for future generations.

"A total of 36 Lotterywest Conservation of Cultural Heritage Grants worth more than $1.6million have been provided to local government and community organisations," Mr Jacob said.


These grants are about ensuring our State's history is preserved so these objects and places can continue to inform us about our past and how they shaped our lives.

"Among the grant recipients is the Shire of Carnarvon, which will receive $30,676 to conserve the Overseas Telecommunications Commission Satellite Earth Station in Carnarvon which played a significant role in the NASA's Apollo Moon project in the 1960s and early 70s.

"The station is the home of the Casshorn antenna, which broadcast the first live pictures of Neil Armstrong walking on the moon to Perth audiences. The grant funds will mean urgent building works to conserve the building can go ahead."

The Shire of Leonora will receive $193,754 to restore and conserve an 1899 mining timber head frame in the historically significant ghost town of Gwalia. Another $229,205 will also be provided to the shire for urgent restoration works to five historically significant miner's cottages in Gwalia.

The Minister said the grants gave priority to urgent works and projects which demonstrated broad Community use and support.

"Many of the applications supported are for historical buildings that are still focal points and meeting places for communities today," he said.

"Grant support will mean they will continue to be safe, useful community assets with a story to tell for years to come."

Fact File

Lotterywest provides year round grants for the conservation of natural heritage and for community histories and in 2013-14 these grants totalled $3million.

More information go to:

SOURCE: Lotterywest.



Scientific Games Awarded Three-Year Instant Game Contract Extension with Colorado Lottery

NEW YORK, N.Y. (September 8, 2014) -- Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") today announced that it has signed an extension of its contract with the Colorado Lottery to continue as a provider of instant lottery games and related services. Under the agreement with the Colorado Lottery, Scientific Games will continue as the Lottery's primary instant game provider for three additional years beginning July 1, 2014.

Laura Solano, Director, Colorado Lottery said, "Scientific Games has provided instant games for the enjoyment of Colorado Lottery players since we started doing business in 1983 with just one instant game. We look forward to three more successful years with Scientific Games."

John Schulz, Senior Vice President, Instant Products for Scientific Games said "Scientific Games is focused on delivering long-term instant product revenue growth for the Colorado Lottery to help increase returns to its beneficiaries. We are honored to be their partner of choice and to have the opportunity to continue to provide the Lottery's primary instant game portfolio through this important contract extension."


About the Colorado Lottery

Proceeds from the Colorado Lottery's games - Lotto, Cash 5, Pick 3, Mega Millions®, Powerball® and Scratch - stay in Colorado to improve the quality of life in the state. From parks and trails, to wilderness and recreation areas, the Colorado Lottery is funding the places where Colorado plays. More than $2.7 billion has been returned to the state for parks, recreation, open space, conservation education and wildlife projects since the Lottery started in 1983. For more information, visit

About Scientific Games

Scientific Games Corporation is a leading developer of technology-based products and services and associated content for worldwide gaming and lottery markets. The Company's portfolio includes instant and draw-based lottery games; electronic gaming machines and game content; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and social, mobile and interactive content and services. For more information, please visit:



Investor Relations:
Bill Pfund
(847) 785-3167
Media Relations:
Mollie Cole
(773) 961-1194


SOURCE: Scientific Games.



Kambi Sport Solutions Ratified as Associate Member of the World Lottery Association


STOCKHOLM, Sweden (Sept 9, 2014) -- Kambi is pleased to announce WLA General Assembly has ratified Kambi as Associate Member of the World Lottery Association (WLA).

This membership will give Kambi access to the WLA network of associate members, conferences and other events as well as certifications.

The World Lottery Association (WLA) is a member-based organisation advancing the interests of more than 150 state-authorised lotteries.

The WLA promotes the highest standards of social responsibility and seeks to improve public understanding of the beneficial role that state lotteries play in society.

For more information, please CONTACT: Kristian Nylén, CEO Kambi, +44 7764 161 055


About Kambi

Kambi Group plc is a B2B supplier of fully managed sports betting services on an in-house developed software platform, providing premium turnkey sports betting services to B2C operators.

Kambi’s product encompasses a broad offering from front-end through to odds compiling and risk management. Kambi employs approximately 330 staff across offices in Malta, London, Stockholm, and Manila.

The company’s current coverage includes more than 110,000 live betting events and 250,000 pre-match events per year covering 65 different sports from all over the world. Kambi’s clients include Unibet, 888, Paf, 32Red and Napoleon Games.

Kambi utilises a best of breed security approach, with guiding principles from ISO 27001. Kambi Sports Solutions is an eCOGRA certified. Kambi Group plc is listed on NASDAQ OMX First North Stockholm under the symbol “KAMBI”.

Kambi’s Certified Adviser on NASDAQ OMX First North Stockholm is SEB Corporate Finance, Skandinaviska Enskilda Banken AB.

SOURCE: Kambi Group plc.


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New Colts Scratch-Off Game Offers Ultimate Suite Experience

Prizes include 24 pairs of season tickets, 28 suite packages!

INDIANAPOLIS, Indiana (September 4, 2014) - The Hoosier Lottery's newest Scratch-off game could be your ticket to Colts games, with prizes like the Ultimate Suite Experience, 2015 season tickets and up to $20,000 cash!

The game, Colts $20,000 Touchdown Cash, costs just $2 and offers instant and second chance prizes. It is available at Hoosier Lottery retailers around the state.

Hoosier Colts Ticket

Win cash or season tickets instantly!

Colts Suite 2Colts $20,000 Touchdown Cashis packed with prizes Colts fans will appreciate. In addition to the chance to instantly win up to $20,000 cash, every ticket offers the chance to instantly win 2015 Colts season tickets. There are 24 pairs of season tickets available on the game and eight top cash prizes of $20,000! 

Four suite packages up for grabs for every home game starting Sept. 28!

Hold on to your non-winning tickets! Every non-winning Colts $20,000 Touchdown Cashticket can be entered into the mylottery second chance Ultimate Suite Experience promotion.

The Hoosier Lottery will be conducting second chance drawings for 28 suite packages, with four awarded for each of the seven home games beginning with the Sept. 28 game against the Tennessee Titans. Each suite package winner will receive entrance to the game, and the Hoosier Lottery Winners Suite, for him or herself and three guests. Suite winners will also receive a $200 Colts Pro Shop gift card and a $100 Visa gift card. 


It is easy to enter!

To enter for the chance to win an Ultimate Suite Experience package, just visit, sign up for a FREE mylottery account and enter the code from the front of all non-winning Colts $20,000 Touchdown Cash tickets. The first drawing is Sept. 10 and full details, including specific entry and claim deadlines, are available at

Colts suiteColts $20,000 Touchdown Cashis the third officially licensed Indianapolis Colts-themed ticket offered by the Hoosier Lottery in recent years. Previous tickets carried a $5 price tag. At just $2, this year's Scratch-off is an incredible value, offering multiple season tickets and suite experiences. In total, theColts $20,000 Touchdown Cashgame will be a ticket to the Colts game for 160 lucky Colts fans, including winners and their guests.  


Hoosier Lottery distributions benefit every county throughout Indiana. Each fiscal year, the Hoosier Lottery contributes $30 million to local police and firefighters' pensions, and $30 million to the Teacher's Retirement Fund. In fiscal year 2012, $147.6 million in Hoosier Lottery earnings helped reduce the motor vehicle excise tax by 50 percent.

To learn more about the Hoosier Lottery, visit and follow on Facebook and Twitter. To view a video about where the proceeds from the Hoosier Lottery go, click here. Download Hoosier Lottery logos here.

CONTACT: Courtney Arango, Public Information Officer, Email:, 317-264-4898 (office), 317-653-0561 (cell).

SOURCE: Hoosier Lottery.



The Gold Rush is on as the Florida Lottery Launch the $600,000,000 Gold Rush Scratch-Off Game

TALLAHASSEE, Florida (Sept 8, 2014) --The Florida Lottery is proud to introduce the newest version of a player favorite with $600,000,000 GOLD RUSH. The $20 Scratch-Off game offers more than $600 million in cash prizes, including ten $3 million top prizes. The game’s overall odds of winning are 1-in-2.95.


GOLD RUSH, which originally launched June 29, 2004, was the Florida Lottery's first $20 Scratch-Off game. With more than $2.8 billion in prizes awarded since it was first introduced, GOLD RUSH has become one of the Lottery’s most popular Scratch-Off games.

For more information on the $600,000,000,000 GOLD RUSH Scratch-Off game, please visit the Lottery’s website at

Scratch-Off games are an important part of the Lottery’s portfolio of games, comprising approximately 64 percent of ticket sales and generating more than $640 million for the Educational Enhancement Trust Fund (EETF) in fiscal year 2013-14.

About The Florida Lottery

The Florida Lottery is responsible for contributing more than $27 billion to education and sending more than 650,000 students to college through the Bright Futures Scholarship Program.

The Florida Lottery reinvests nearly 98 percent of its revenue back into Florida’s economy through prize payouts, commissions to more than 13,000 Florida retailers and transfers to education.

Since 1988, Florida Lottery games have paid more than $37 billion in prizes and made more than 1,300 people millionaires.

For more information, please visit

SOURCE: The Florida Lottery.



Portuguese Online Sports Betting Market: an Opportunity for Santa Casa

LONDON, U.K. (Sept 9, 2014) -- The Remote Gambling Association (RGA) has noted the opposition of Santa Casa da Misericordia de Lisboa (“SCML”) to the government’s plans to regulate the online sports betting market, but the RGA believes that a viable and competitive market in the future would benefit not just consumers and the government, but Santa Casa as well.

 The RGA argues that the Portuguese plans for reform, in particular, the prohibitive taxes that will apply to online sports betting will make the establishment of a competitive licensed market almost impossible. SCML appears to see the establishment of such a successful online betting market market as a threat rather than an opportunity. However, in other jurisdictions (such as Denmark) the incumbent monopoly operators have thrived under new licensing systems.


There is no reason that SCML could not be at least as successful in a regime where there will be room for many different kinds of operators to run profitable tax-paying businesses provided that a sensible tax on gross profits is introduced.

The RGA is of the view that the taxes set out in in the draft law are the result of a fear of cannibalisation of the SCML offline sports betting market by future Portuguese licensed online sports betting operators. A forthcoming study by PWC will, among other things, make it clear that any fears of cannibalisation of Santa Casa’s offline sports betting product are wholly misplaced.

Furthermore, it is clear that if the punitive taxes for online sports betting in the draft law remain, there will be a clear ongoing risk of many Portuguese consumers using illegal and/or unlicensed operators after regulation is enacted.

Clive Hawkswood, the RGA’s Chief Executive stated:

 “We completely understand why Santa Casa, which is such a highly respected institution in Portugal, would have concerns about a fundamental change in the betting market. However, we genuinely believe that its fears are not well-founded and that an online betting market with a reasonable tax regime based on gross profits would present it with a huge opportunity. Santa Casa need only look at the example of Denmark for real evidence of this: operators there are taxed at 20% of their gross profits and the previous monopoly operator, Danske Spil, is doing extremely well even though it has now been in competition with a number of other licensed operators for the past few years.


If the online sports betting market could be taxed on a gross profits basis it would be good news for all stakeholders. It would be a win for Santa Casa who could compete in this sector whilst maintaining their current successful offline sports betting product; it would be a win for the Portuguese state which would benefit from increased inward investment and tax revenues; and it would be a win for the Portuguese consumer who would enjoy the benefits of a licensed and competitive market.

Unfortunately, none of these will be achieved if the tax regime makes it impossible for companies to operate profitably in a licensed Portuguese market. That is the real threat at the moment. There is very clearly a demand in Portugal for online gambling.

If consumers cannot be offered the value and range of products they desire from within the Portuguese market they will continue to seek it out from operators who are licensed elsewhere. That cannot be good for Santa Casa or anyone else.’


The RGA is the largest online gambling trade association in the world, representing the world’s largest licensed and stock market-listed remote gambling operators and software provider’s. The organisation provides the remote gambling industry with a single voice on all issues of importance to regulators, legislators, and key decision-makers. Further information about the RGA can be found at

For more information, CONTACT: Sue Rossiter, Director of Projects and Policy, Email: or Phone: +44 (0)203 585 1243.

SOURCE: Remote Gambling Association (RGA).



Multi-State US Casino Operator Selects GameAccount for Simulated Gaming™ in the US

LONDON & DUBLIN (September 8, 2014) -- GameAccount Network plc (“GameAccount Network” or the “Company”), a leading developer and supplier of enterprise-level B2B gaming software and online gaming content, announces a partnership with a multi-State US casino operator ("Client") to launch a Simulated Gaming™ online experience for new customers and existing patrons of Client’s selected casinos in the United States.

It is expected that GameAccount Network and the Client will launch their first Simulated Gaming™ website in the last quarter of 2014 subject to suitable regulatory approvals following which the Client’s identity will be publicly disclosed.

Simulated Gaming™

Simulated Gaming™ is the innovative Internet gaming service designed by GameAccount Network specifically for land-based US casinos to launch in advance of prospective real-money internet gaming regulation. Simulated Gaming™ offers a gaming-as-entertainment consumer website enabled with unique monetization features and a compelling portfolio of over 100 casino slot, table and skill-based games including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

Launched in the US by GameAccount Network in January 2014, Simulated Gaming™ has been proven to monetize Internet traffic to existing websites operated by land-based US casinos with more than 10% of players spending on average 3x more than players of Social Casino applications operated on Simulated Gaming™ enables land-based US casinos to tap into the Social Casino market worth an estimated $1bn per annum in the United States in 2013, increases property visitation among existing patrons and drives acquisition of new patrons.

SOURCE: GameAccount Network plc.



The Florida Lottery Reunites with Florida’s Pro Football Teams for the Pro Football Powerball® Promotion

TALLAHASSEE, Florida (September 12, 2014) -- It’s football season again and the Florida Lottery, the Jacksonville Jaguars, the Tampa Bay Buccaneers and the Miami Dolphins are ready to give away some great prizes!  POWERBALL® and POWERBALL with Power Play® players have the chance to support their local professional football teams while winning a variety of prizes including VIP suite experiences, 2015 season tickets, a flyaway trip, Lottery Scratch-Off tickets and more.

It is always an enjoyable experience when the Florida Lottery and Florida’s pro football teams partner together,” said Florida Lottery Secretary Cynthia O’Connell.


This promotion offers our players once-in-a-lifetime experiences with their favorite professional team while generating revenue for education.

This year’s promotion includes four initial drawings between October 1 and December 3 and a final drawing on December 31, 2014. Players who purchase $10 or more of POWERBALL or POWERBALL with Power Play from September 15 through December 29 will receive a voucher with a unique number that can be entered on the Lottery’s website for a chance to win exciting prizes. More information will be available on the Lottery’s website beginning September 15.

About Powerball In Florida

Florida has among the strongest POWERBALL with Power Play sales of all U.S. lotteries, exceeding more than $2.5 billion and yielding $1 billion in education funding to date. Since POWERBALL launched in Florida in January 2009, the Florida Lottery has had the most winners in the nation, winning more than $1.3 billion in prizes, including eight jackpot winners.

About The Florida Lottery

The Florida Lottery is responsible for contributing more than $27 billion to education and sending more than 650,000 students to college through the Bright Futures Scholarship Program. The Florida Lottery reinvests nearly 98 percent of its revenue back into Florida's economy through prize payouts, commissions to more than 13,000 Florida retailers and transfers to education. Since 1988, Florida Lottery games have paid more than $37 billion in prizes and made more than 1,300 people millionaires.

For more information, please visit

SOURCE: The Florida Lottery.



Illinois Lottery Offers a 'Frenzy' of New Instant Games

CHICAGO, Illinois (September 11, 2014) -- This month, the Illinois Lottery is giving Illinoisans a chance to win even more cash with the debut of their newest instant games: Loose Change, Super $100 Frenzy, Super $500 Frenzy and $300,000,000 Cash Spectacular offer players multiple chances to win big prizes. These games join popular instant games like Crossword and ongoing numbers games like Lotto.

Turn coins into dollar bills with the new instant ticket, Loose Change. Players can win up to $500 on the $1 instant game. Overall odds of winning a prize on Loose Change are 1-in-4.81.

Schafer Systems Inc.

Super $100 Frenzy is a $2 ticket with a top prize of $20,000. This ticket is packed with over $4 million worth of $100 prizes. Overall odds of winning a prize on Super $100 Frenzy are 1-in-4.74.

If players like Super $100 Frenzy, then they'll love Super $500 Frenzy. Up to $200,000 can be won on this $5 instant ticket. Super $500 Frenzy also offers over 20,000 $500 prizes. Overall odds of winning a prize on Super $500 Frenzy are 1-in-4.26.

$300,000,000 Cash Spectacular boasts 35 $1-million top prizes, and features over $89 million in prizes worth $100 to $20,000. The $10 instant game gives players a chance to win up to 15 times on a single ticket. Overall odds of winning a prize on $300,000,000 Cash Spectacular are 1-in-3.42.

Players can purchase Loose Change, Super $100 Frenzy, Super $500 Frenzy and $300,000,000 Cash Spectacular at more than 8,200 Lottery retailers statewide.

About Illinois Lottery

Founded in 1974, the Illinois Lottery has contributed over $18 billion to the state's Common School Fund to assist K-12 public schools, as well as hundreds of millions of dollars to the Capital Projects Fund and to special causes like Illinois Veterans, the fight against breast cancer, MS research, and assistance for people living with HIV/AIDS. In addition to playing in-store, the Illinois Lottery offers online and mobile play for Mega Millions, Powerball and Lotto at Players must be at least 18 years old.

CONTACT: Chanele Newton, Phone: 312-368-5814.

SOURCE: Illinois Lottery.



ESSA and CONCACAF Agree Betting Integrity Memorandum of Understanding

BRUSSELS, Belgium (Sept 9, 2014) -- ESSA, the regulated betting industry’s integrity body, and the Confederation of North, Central American and Caribbean Association Football (CONCACAF) have today agreed to establish a betting integrity information sharing arrangement. The agreement builds on ESSA’s already strong information sharing base with many of the world’s major football authorities. It also demonstrates the increasingly global focus of ESSA and its membership, which represents many of the leading regulated sports betting operators.

This partnership agreement with CONCACAF sends a clear and forceful message to match-fixers and further highlights the determination of ESSA’s regulated operators and responsible sporting bodies such as CONCACAF to work together to address a common threat to both of our sectors,” said Khalid Ali, Secretary General of ESSA.

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This agreement formalises our respective organisations’ joint resolve to form a robust and proactive partnership to protect sporting events and regulated betting markets from criminal elements that seek to profit from manipulating sport,” he added.

CONCACAF follows a multi-step approach in the fight against match-fixing in order be able to prevent, detect, investigate, and respond to potential cases with zero tolerance. Cooperation and coordination with all other stakeholders is integral to CONCACAF’s strategy. The sports betting industry is an important partner in that fight. Building an efficient partnership with the betting industry’s integrity body is therefore very essential” said Dr. Laila Mintas, Director of Sports Integrity at CONCACAF.

About ESSA

ESSA was established in 2005 by the leading online sports book operators in Europe to monitor any irregular betting patterns or possible insider betting from within each sport. To achieve this goal ESSA implemented an early warning system between its members that highlights any suspicious betting activity. The Early Warning System allows ESSA to work with the sports regulators and their disciplinary and legal department, ensuring that when an alert is given the regulator is informed immediately which may prevent the possibility of any game manipulation on a given event. So far, ESSA has signed a Memorandum of Understanding with FIFA, The FA, DFB, ATP, ITF, WTA and has established close relations with the IOC and many other sports regulators.

ESSA members include the ABB, Betclic; Bet-at-Home; Betsson, Bet365, BetVictor, bwinparty; Digibet; Expekt; the Hong Kong Jockey Club, Interwetten; Ladbrokes; PaddyPower; Stanleybet, Unibet and William Hill.

For more information on ESSA, please visit ESSA’s website at or visit us on Twitter.




Gubernatorial Candidate Says It’s Time for an Education Lottery in Alabama

HUNTSVILLE, Alabama (September 4, 2014) -- State lawmakers have tried before — and failed — to establish an education lottery for Alabama. Similar to those in 43 other states, a state education lottery could produce as much as $250 million every year for Alabama’s education budget.

States that operate their own lotteries have contributed billions of dollars toward educational improvements over the past 20 years all across the country. A number of states use lottery revenues primarily for college scholarships, but other states direct the majority of funds toward grade school students or, in some cases, teachers and teacher training programs. Alabamians have been excluded from such educational improvements as state leaders have failed to follow through on lottery plans in the past. Consequently, Alabama’s students—and the state as a whole—are falling behind.

Alabama is one of only seven states without an education lottery. Others include Mississippi and Wyoming, which accompany Alabama among the worst-ranking states in terms of college attainment. Only 33.1 percent of Alabama adults (25-64) held a college degree as of 2012, far below the national average of 39.4 percent. Another 23 percent had attempted college but left without a degree. High costs were likely the cause for many.


Neighbouring and nearby states that do have education lotteries unsurprisingly have higher college attainment rates than Alabama.

Georgia:  The Georgia Lottery began operation in 1992. Since then, it’s contributed over $8 billion in educational funding, and more than 1.6 million Georgia students have directly benefitted from lottery revenues. Georgia’s Constitution mandates that revenues be used exclusively for educational spending (except for dollars used to operate the system and award lottery winners). Funds have gone mostly toward tuition grants and scholarships in Georgia, with additional funds going toward early childhood programs and classroom and school building improvements.

Georgia’s model influenced the creation of similar lottery systems in the Carolinas.

South Carolina: South Carolina’s lottery began in 2002 and has contributed more than $3.4 billion for the state’s students.

North Carolina: Lottery revenues have amounted to over $3 billion in North Carolina since the state’s system began in 2005.

College-level education is increasingly important for America’s future workers, but long-term economic projections suggest the U.S. is drastically under­educated at the college level.

The entire nation must work to significantly increase college attainment, or severe consequences may lie ahead — some of which we are already experiencing. Without enough college graduates, who can excel in the 21st century economy, America as a whole risks falling behind its competitors. And almost no state is farther behind than ours.

Our students need the help — desperately. We face pressing educational issues throughout all levels of our school system.

Two of the biggest education needs in our state—early childhood education and access to college—will finally be addressed using lottery funds when I’m elected Governor.

Expand Early Childhood Education: Increase Benefits for Alabama Families

We must do everything to ensure that every child who is eligible for early childhood education has the opportunity to enrol in a pre-K program in our state,

Under my plan, lottery funds will be used supplement and expand funding for early-intervention and education programs like Head Start.


Higher Education

Only 33.1 percent of Alabamians have a college degree, significantly behind neighbouring states with education lotteries. Georgia’s adult population with a college degree has risen to 37.4 percent, South Carolina’s 36.1 percent, North Carolina’s to 38.4 percent, and Florida’s 38.1 percent.

Initially under my plan, I’ll use lottery funds to cover a portion of college costs for Alabama high school graduates who choose to attend a two-year community college, including those who using community college as a pathway towards a four-year degree. My plan will also include funds for students who enrol in a work-training program.

As governor, my ultimate goal will be for any high school graduate in Alabama to attend a vocational or trade school or a two-year community or technical college for free and to provide a number of these graduates with financial assistance if they chose to continue their education at a four-year university.

I’ll work in partnership with the state legislature and business community to make that dream a reality before the end of my first term.

Supporting Our Students Means Growing Our Economy

Our state ranked 49th in job creation in 2013—with only 300 new jobs added during the entire year. So far in 2014, we are consistently finding Alabama ranked as the only state in the nation with a year-over-year rise in unemployment.

Looking specifically at Alabama’s unemployment rate for 16-19-year-olds, the number reached an astounding 21.9 percent in 2011. Only 71.8 percent of students graduated high school that year.

An education lottery would provide additional educational funding, which will help meet a desperate need among students and families for affordable early childhood education, college grants and scholarships, and work-training support.

But there’s much more to be done in our schools. A lottery will help, but we also need to revisit how we hold our schools accountable for performance and student outcomes. The Alabama Accountability Act of 2013 is nothing but a recycled version of No Child Left Behind, which has proved largely ineffective since signed into law in 2002.

Fixing our schools will help our economy, and we can’t afford to expect new results from old ideas. Our students, their families and the State of Alabama deserve better.

Legislators, Not Just Schools Should Be Held Accountable

The 2013 Alabama Accountability Act was intended to increase school choice and college access for low-income students and families, but in reality what are taxpayers getting for the $40 million of our hard-earned money spent every year? Those dollars are being pulled from public schools and handed over to private companies, all the while punishing our state’s teachers rather than addressing and fixing the causes of a “failing school.”


Public schools are deemed “failing” when they rank in the bottom six percent of schools on state test scores during two of the previous four years. Administrators of failing schools can then apply for a waiver from the state, allowing them to fire teachers regardless of tenure. How is this supposed to solve the problem when the cause of a failing school is never as simple as “bad teachers”? These failing schools are almost universally in the poorest neighbourhoods. Poverty, violence, hunger, lack of parental involvement—the problems these students face will not magically go away by bringing in new teachers.

When a school is declared “failing,” another thing happens as well. Students in those schools are—on paper, at least—given the choice to enrol in another school somewhere else. But those other school options are often completely impractical and unattainable by their families. Single, working mothers love their children as much as anyone, but time is precious and limited.

The state of Alabama should be bolstering educational programs in our most challenging neighbourhoods, not dismantling them. Firing teachers who are willing to take on the tough assignments is not the answer. Neither is raiding the school’s budget and punishing students already living in poverty.

Accomplishing Goals and Getting the Job Done

After the disastrous first term of Gov. Bentley, Alabama needs to work harder than most states to catch up with the rest of nation in most every important category — especially education.

State leaders will have to put politics aside and do more to help our students, our workforce, and our economy.

My plan draws upon the best parts of recent education lottery proposals from within our state but also important pieces from the plans in other states that are producing results.

Models  from  other  states  show  that  education based  lotteries can vary, and  the differences  are  not  drawn  along  party  lines. South  Carolina spends almost 75 percent  of lottery revenues on college  aid, whereas  North  Carolina uses most of its revenues to support teachers in grades K-3.

Under my plan, establishing an education lottery will help our state do more than just catch up. It will better  equip  our  students  with  the  tools  they  need  to  compete in the 21st century economy and  restore  strength  to  Alabama’s hollowed-out workforce and struggling economy.

SOURCE: Griffith For Governor.


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Better Messaging, Better Marketing with LotteryHUB

AUSTIN, Texas. (Sept. 4, 2014) -- The number of channels through which lotteries can connect with and engage their players is increasing at an incredible pace.  Direct, personal messaging is revolutionizing marketing.  Players are now so accustomed to individualized messages; personalization is quickly becoming a requirement - not a fancy trick - for marketers in every industry.

Jamie Smith (JS), director of marketing at Shoutz, Inc., recently answered some questions about customized marketing and personalized push messaging.  Smith explains both the direct and ancillary benefits of connecting with lottery players, and how emerging technology in the industry is becoming a case study in the real-world retail benefits of mobile engagement.

Lottery Insider (LI): First of all, how did you start with customized messages?  How can others implement the strategy?

JS: When we started our messaging, we had just one basic push notification for users, letting them know when a Powerball drawing was live on LotteryHUB.  That message alone yielded three times the traffic we normally had in the first 30 minutes after the drawing, and we quickly began getting emails asking us for other types of messaging.  What were we going to do, say no?!

The first step to good messaging is - and I know this can be a little scary - giving users the power to control how we communicate with them.  This is the most important step, I think, because you’re showing customers that you’re ready to listen and respond to their needs.

Listening to customers brings big benefits for marketers, too.  Giving user’s control of how we communicate with them taught us so much about our user base.  Something as simple as a notification center in our app allowed us to better engage our users not just through messaging, but also with all the content we produce on the entire LotteryHUB network.

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LI:  Now that you’ve expanded you’re messaging and, as you said, given the users control over the relationship, what kind of messages are you sending?

JS:  We’re like the ESPN of the lottery.  They send score updates, we send jackpot updates, and just like sports, people have their favourite game, too.  We try to let our users customize their experience as much as possible, and we have a lot of different types of messages they can choose to receive or opt-out of.

We send jackpot alerts notifying users whether or not a Powerball or Mega Millions jackpot was won; and we send winning numbers alerts to let players know when numbers for those games have been posted. 

We send friendly ticket reminders, prompting users to visit a retailer and purchase a ticket, and we’re flexible enough to send non-regular messages.

Our favourite notification, and probably our users’ favourite, too, is the matching number notification.  Users can enter their Powerball and Mega Millions numbers, and then we’ll alert them if they match enough numbers to win a prize.  A PC Mag reviewer actually said that that message was the one that encouraged him to buy more tickets for the next drawing - we’re pretty proud of that.

What’s important for marketers to remember is that customers will tell you what they want.  We even create content out of our users’ great ideas - it helps us say thank you and it helps show other users that we are listening.

And, on top of the messages we send, we try to remember that our video and news content is a form of messaging too.  Sure, it’s not push, but you’ve got to know your audience to deliver the goods for them; it’s amazing how much you can learn when you listen.

LI: Technically, how does it work?

JS: We have so many users subscribing to so many different types of messages that a while back we decided to hire a vendor to help us push messages on such a large scale.  We store users’ preferences and pass that information on to our vendor, who helps handle our “broadcasting/”

So our messages are sent through our vendor to Apple’s Push Notification Service (APN), or to the Android Cloud-to-Device Messaging Service (Android Cloud). In simple terms, users are subscribing to different channels (or apps on a device). The messages we send are to the APN and Android Cloud who then send our messages through our channel for our subscribers.

LI: What have you found successful with push marketing and LotteryHUB?  When it comes to a preference center, are users using it?  What hasn’t been successful?

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JS: We most certainly have seen a lift in subscriber rate since we added a preference center.  When they can customize how we communicate with them, users are more willing to subscribe to notifications.  A great example is our ticket reminder notification. We don’t have a large base of subscribers on this message, but the open rates are very high- upwards of 60 percent.

Nothing has been a total failure, which is a huge relief. But that's not to say that there haven't been disappointments along the way - even something as small as an engagement idea on social media that fell flat, but we've got to take the good with the not-so-good and learn how to make LotteryHUB more engaging. That's our daily mission: make a better product.

LI: What are your predictions on upcoming push messaging and messaging trends?

JS: Group messengers and outside messaging apps- I'll put money on it! There are already companies like Taco Bell on Snapchat messaging to passionate brand followers and plenty of brands have found Instagram to be a valuable tool in their marketing efforts.  It’s definitely time for us to start discussing how to communicate effectively using these messaging methods, but it’s also important to remember that some channels aren’t for everyone - messaging shouldn’t feel forced, it should feel exactly like what it is: a conversation between brand and customer.

We’ve also done some research in emerging location-based technologies, and we’re watching closely to see if it is a good fit for our products and our users.  It’s certainly enticing since we work with national games, but even at the state level, location-based messaging could drive a lot of traffic for retailers, which means more revenue for good causes.  Again, finding the right balance with messaging, keeping up a conversation and not abusing users’ permissions, that’s the key.

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Lottovate: The New Digital Champion for Lotteries Around the World

MIAMI, Florida (September 10, 2014) -- From September lotteries will have a new choice of partner to help realise the revenue-generating potential of digital channels: Lottovate.

Lottovate is a global digital lottery services provider that can help maximise lotteries’ revenue from digital products and channels, including mobile, wherever they are in the world.

Lottovate will draw on parent company Tipp24’s 15 years of experience in product innovation and development, player acquisition and customer relationship management (CRM). Combined with its data analytics, marketing and technology expertise, Lottovate can work with partners to develop digital lottery revenues, improve player experience and add measurable value through a range of services: digital retail, marketing services and multi-channel consultancy. Lottovate is well positioned to become the go-to digital partner of choice for lotteries.

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Managing director, Zuriñe Sáez de Viteri, says: “In a highly connected, multi-channel world, it seems surprising that many players still cannot buy lottery tickets on demand and on the move. The growth of eCommerce shows that the market for buying goods and services online and via mobile devices continues to expand, but the lottery world hasn’t typically responded to this demand.”

Lottovate understands that the world of lottery can be a complicated one. Their unique position in the hearts of communities gives them a greater responsibility and duty of care than other, more commercial, businesses.

Continues Sáez de Viteri: “This means that a move into digital will come with challenges and potential obstacles but whether you’re developing a digital strategy, or simply evaluating the potential, Lottovate can help because it understands player behaviour. We call this ‘Digital Insight’ and we’re incredibly excited to be bringing this new proposition to the global lottery market.”

As a digital retail provider, Lottovate can become a lottery’s sales partner for interactive channels. For lotteries looking to launch an interactive service or replace an existing platform, Lottovate can make it a seamless transition with end-to-end channel management. Its full-service proposition covers everything from lottery game content and host platform integration to player account management and customer service. It also includes responsible gaming, content management, customer lifecycle management and CRM.

Lotteries that already have an interactive channel can also optimise performance with Lottovate’s marketing services expertise in player acquisition, conversion, retention and CRM. By analysing site performance, key performance indicators and player data it can create and execute detailed interactive marketing plans for enhanced results.

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Finally, in its role as a multi-channel consultant, Lottovate can apply its unique insight developed during 15 years in digital lottery to help partners develop market projections, multi-channel strategies and business cases for online channels and products.

For further information or interview opportunities, please CONTACT: TopLine Comms, Phone: +44 (0)207 580 6502, Email:

About Lottovate (

Lottovate is passionate about digital lottery and the potential it offers the regulated lottery market, both in increasing revenues and attracting new players, responsibly.

Indeed, digital is all we do.

Lottovate’s focus is managing player experiences that will deliver results, based on leading eCommerce practices and principles.

Most traditional suppliers to the lottery industry focus on the supply of technology, leaving lotteries to operate and build their businesses. Lottovate works in true partnership with lotteries to build a successful digital channel together on a shared basis, with Lottovate, not only supplying the multi-channel experience, but also managing the day to day operations of attracting and retaining players.

Our services are available in two ways – as a full, end to end, multi-channel operation which we call “The Digital Retailer”; or for those lotteries that already have an interactive proposition, we can manage the player-facing marketing activity to optimise performance as “The Marketing Partner”.

We can also offer our insight and experience on a consultancy basis.

CONTACT: Lottovate, Email:

SOURCE: Lottovate.




RCS Launch GazzaBet in Partnership with Playtech

Five-year deal between RCS MediaGroup and Playtech

MILAN, Italy (Sept 10 2014) -- Leading Italian daily sports newspaper La Gazzetta dello Sport has launched GazzaBet – an online sports betting portal and mobile offering developed in partnership with Playtech, the world’s leading international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry.

Timed to coincide with the new national and international football seasons, the sportsbook will offer an easy and secure way to bet on sports and events selected and approved by Italian regulator AAMS.

In a five-year deal, that includes an option to renew for a further five years, Playtech will manage the gaming platform and provide RCS MediaGroup with its innovative online and mobile sports betting and gaming software, products and marketing services under the brand

GazzaBet sets out to meet the needs of all sports fans and will cover both Italian and international football, the Champions League and Europa League, Euro 2016 qualifiers, basketball, volleyball and other major sporting events, including Formula 1 and classic cycling races such as the Giro d’Italia.


The launch of GazzaBet marks RCS MediaGroup’s first entry into sports betting and provides a safe and transparent user experience backed both by the La Gazzetta dello Sport brand – a hallmark of reliability and integrity – and the technological expertise offered by Playtech, the leading provider of innovative multi-channel, turnkey sports and gaming solutions.

This also marks Playtech’s first entry into the Italian sports betting sector with its technology providing a cutting-edge alternative to the software currently being used in the market.

The online and mobile sportsbook offers a comprehensive range of advanced features, with a unique offering in the industry that includes up-to-the-minute sports betting news, detailed statistics and expert tips provided by a betting content specialist.

The mobile optimised site is designed to provide the best user experience on the market and caters for a wide range of devices and operating systems.

GazzaBet is an attractive proposition for fans, with new customer bonuses and spot promotions for all players – as well as some of the best odds on the Italian market – making the site the definitive choice in fixed odds and in-play betting online or on mobile. Customers can use any of the major payment methods to manage their gaming experience, while customer service will be available (in Italian only) by phone, web chat and email.

The decision to launch the site came in part from a recent survey carried out by research institute Gfk Eurisko that found a strong interest in online gaming among players and Gazzetta’s readers.

Alessandro Bompieri, General Manager of RCS MediaGroup’s Media Division, said: “We are extremely pleased to be in a position to offer such a new service – within a regulated market – to our passionate readers, many of whom have been waiting for a sophisticated sports betting website for a long time. We are very proud of our offering and, as of today, of a portal like GazzaBet that is secure, protected and advanced thanks to the extraordinary experience of Playtech.”

GazzaBet is a further step in our pipeline of sports entertainment digital products and services and follows the successful recent releases of the Gazzetta Gold app and the new Gazzetta website,” added Bompieri.

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Shay Segev, COO of Playtech, said: “This is a landmark deal for Playtech and cements our position as the leading supplier of sports and gaming technology and services in regulated markets.

We are extremely excited to be partnering with such an iconic sports news brand and the potential it has to drive market growth for both parties,” Segev added.

About Playtech (

Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting.

The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.

Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,400 employees located in twelve countries. Its leading gaming applications include casino, bingo, poker, sports betting, live, mobile and social gaming, casual and fixed odds games.

For further information CONTACT:


Playtech Plc

Mor Weizer, Chief Executive Officer

Ron Hoffman, Chief Financial Officer

c/o Bell Pottinger

+44 (0)20 7861 3232

Adam Kay, Head of Investor Relations

+44 (0)20 7428 1776

Bell Pottinger

David Rydell / Olly Scott

+44 (0)20 7861 3232


About RCS MediaGroup (

RCS MediaGroup is one of the world’s major multimedia publishing groups and as such is intent on leading developments in its sector in defining the next publishing paradigm. RCS is active in all publishing sectors – from newspapers to magazines, books to TV, and radio to new media – and among the leaders in terms of advertising sales and distribution.

With 32% of its turnover generated in foreign markets, RCS has a significant presence in particular in Spain, Portugal, USA, South America, UAE and China and is listed on the Borsa Italiana MTA segment (RCS MediaGroup S.p.A.; ISIN: IT0004931496). With the power brands Corriere della Sera, La Gazzetta dello Sport, Marca, El Mundo and Expansion, RCS is leader in the newspaper sector in Italy and Spain.

La Gazzetta dello Sport is Italy’s leading source of sports news and with nearly 4 million readers is the most-read daily newspaper in Italy. Founded in 1896, it has always stood out for its authoritative information and the unrivalled quality of its content.  Together with its Saturday magazine, Sportweek, and its website, video reports, digital editions and social media presence, it offers a comprehensive news source, providing all the information and opinions that sports fans crave. La Gazzetta dello Sport covers thousands of live events through its multi-platform news system. Gazzetta’s huge online community is one of the most vibrant on the web.

For further information CONTACT: RCS MediaGroup - Corporate Media Relations, Maria Verdiana Tardi, Tel: (+39) 02 25845412 – (+39) 347 7017627, Email: or Newspapers Media Relations, Francesca Marzotto, Tel: (+39) 02 62824111 - (+39) 335 5997198, Email:

SOURCE: Playtech.



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