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Lottery Insights December Issue
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NASPL Handbook
Subscribe now to the NASPL Lottery Resource Handbook. It contains a comprehensive compilation of statistical data and useful information about every North American lottery organization. The cost for The NASPL Lottery Resource Handbook, including a password for the NASPL Resource Link, is as little as US$150 per copy.
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APLA Phillipines 2014

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GES 2014


Vol. 67 No.4 - Monday April 28, 2014
A weekly snapshot of the top lottery and gaming news stories

Jumbo Interactive

  • GTECH Sign Long-Term Contract Extension with the National Lotteries Control Board in Trinidad and Tobago. Full Story.
  • Double Achievement: Maltco Lotteries Receives WLA and EL Certifications on Responsible Gaming. Full Story.
  • Scientific Games Sign Instant Game Contract with La Francaise des Jeux. Full Story.
  • Washington’s Lottery Award New Six-Year Contract to Pollard Banknote. Full Story.
  • Carmanah Signs Seek a European-Based Sales Executive for Lottery Market. Full Story.
  • Massachusetts State Lottery Release $30 Scratch Ticket. Full Story.
  • South Dakota Lottery to Launch Second Chance Drawing Program. Full Story.
  • Minnesota Lottery Celebrating 25 Years of Play with New Logo and Website. Full Story.
  • NASPL's iLottery Game Developers Conference. Full Story.
  • Atlantic Lottery Representative Brings Social Responsibility Message to Africa. Full Story.
  • Online Gambling Operators' Mobile Businesses Currently Average 23% of Total Revenue - But Stagnation May Be Ahead. Full Story.
  • Maryland Lottery Expands Bet Options in Racetrax Game. Full Story.
  • Australasian Gaming Expo 12 - 14 August 2014. Full Story.
  • Philippine Charity Sweepstakes Office to Host Joint APLA & WLA Marketing Seminar. Full Story.
  • Realistic Games Debut Mobile Pull Tab Games. Full Story.

Schafer Systems Inc.


GTECH Sign Long-Term Contract Extension with the National Lotteries Control Board in Trinidad and Tobago

ROME (Italy) - PROVIDENCE (Rhode Island), (April 17, 2014) -- GTECH S.p.A. announced that its subsidiary GTECH Latin America Corporation has signed a seven-year contract extension to continue providing lottery technology and marketing services for the National Lotteries Control Board (NLCB) of Trinidad and Tobago. The seven-year term will automatically extend for an additional three-year period through March 11, 2024.


The NLCB is the exclusive lottery operator in Trinidad and Tobago, with GTECH as its sole lottery technology provider since 1993.  This is the fifth extension of the original contract to be awarded to GTECH.

Over the past four years, NLCB's total lottery sales have grown nearly 40%, mainly driven by the development and optimization of its portfolio suite of games, including new games and features, a new game matrix, and promotions for players.  In particular, the NLCB saw its instants portfolio grow by more than 50% in the past three years alone, with the introduction of new products, games, and price points,” said GTECH Americas President and CEO Jaymin B. Patel.  “Going forward, we will continue working closely with the NLCB to bring more new games and marketing initiatives to the local market to further increase sales, maximizing the NLCB’s contribution for Sports and Culture Funds.”

Under the terms of the extension, GTECH will replace the current central system with its Enterprise Series solution, specifically tailored to offer a best practices technology approach to support the NCLB’s successful business plan with the flexible tools needed to increase sales.

GTECH’s Altura® GT1200 terminals will replace the NLCB’s existing terminals and will serve to expand the retailer base from 900 to 1,200.

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NASPL 2014

In addition, the Company will deliver 500 Ticket-Scan® Plus machines, GTECH’s self-service ticket checkers allowing players secure access when identifying winning tickets; deploy its ES MultiMedia technology that will allow NLCB to manage, distribute, and display multimedia content such as games, advertising, transactions, and messaging through a single point of control; and install its Gemini® Lottery Vending Machines for draw-based and instant-ticket games.

The NLCB is also receiving 250 Keno monitors.  GTECH will continue to operate and maintain the communications network, provide field service support, retailer training, and marketing support. Instant-ticket services, including printing, warehousing, and distribution, will also continue under the contract extension.


GTECH S.p.A. is a leading commercial operator and provider of technology in the regulated worldwide gaming markets, delivering best-in-class products and services, with a commitment to the highest levels of integrity, responsibility, and shareholder value creation.

The Company is listed on the Milan Stock Exchange under the trading symbol “GTK” and is majority owned by De Agostini S.p.A. In 2013, GTECH had approximately €3.1 billion in revenues and 8,600 employees in approximately 60 countries. For more information, please visit:   

For further information CONTACT:


Robert K. Vincent


Corporate Communications

T. (+1) 401 392 7452 

Simone Cantagallo


Media Communications

T. (+39) 06 51899030





Double Achievement: Maltco Lotteries Receives WLA and EL Certifications on Responsible Gaming

MALTA (April 24, 2014) -- Maltco Lotteries Ltd. has recently added two major milestones to its portfolio, whereby it was accredited with the highest level of Responsible Gaming Certification (Level 4) by the World Lottery Association (WLA); and also received the Responsible Gaming Certification from the European Lotteries (EL) Association, the two leading Lottery Associations worldwide with more than 100 International Members being affiliated to them.

"We are very proud in Maltco to achieve this double certification. This is a great achievement for our company, being the first ever local company to achieve such prestigious certifications, while it is also a distinction for the whole country," commented Maltco's CEO, Dr. Ioannis Katakis. "With such an important accreditation, Malta through Maltco Lotteries will make a global impact and will gain an excellent reputation on an international scale."

"Responsible gaming is an integral part of the INTRALOT Group policy and Maltco as a member of the Group is indeed very happy to adhere the responsible gaming practices in order to offer to our players exciting, but at the same time secure gaming experiences", he added.

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Mr. Jean-Luc Moner-Banet, President of the WLA, added that: "This is indeed an accomplishment for the company who has been certified with a level 4 certification, being the highest level that a lottery can attain in this certification".

The President of EL, Mr. Friedrich Stickler, commented: "Being recognized by the European Lotteries on such an important subject is indeed a huge landmark not only for Maltco Lotteries but also for Malta. I congratulate all the Maltco's team for the hard work they have put towards this project".

Maltco was audited by an international audit firm who found the company to be aligned with all the requirements to acquire these certifications. The company reaffirmed that whilst wanting players to entertain themselves, it also encourages them regularly to play in a very responsible way.

On behalf of Maltco Lotteries Ltd. Dr. Ioannis Katakis thanked both the WLA and the EL for this recognition and committed to further enhance the company's dedication to the responsible gaming principles.

The EL official Certification ceremony will be held next June in Lisbon, during the EL Industry Days, whilst the WLA official Certification will be held in Rome, on the framework of the World Lottery Summit, next November.


About Maltco Lotteries Ltd

Maltco Lotteries Ltd, subsidiary of the INTRALOT Group, established in 2004 is the exclusive Operator of the National Lottery Games and Additional Games for Malta. It is fully regulated and licensed by the Lotteries and Gaming Authority. Innovation, dedication, responsible gaming and good practices place Maltco amongst the top Companies in Malta. The company offers secure and reliable numeric and sports games to its players. The games are offered through all Maltco Lotteries' dedicated points of sale.


INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage, which contributes directly to customers' efficiency, profitability and growth. With presence in 57 jurisdictions, more than 5.700 people and revenues of €1,54 billion for 2013, INTRALOT has established its presence on all 5 continents.

For more information CONTACT: Ms Persa Kartsoli, Head of Corporate and Public Relations, Phone: +30-210 6156000, Fax: +30-210 6106800, email:




Scientific Games Sign Instant Game Contract with La Francaise des Jeux

NEW YORK, N.Y. (April 21, 2014) -- Scientific Games Corporation (Nasdaq: SGMS) today announced that the Company has signed a contract with La Francaise des Jeux ("FDJ"), the operator of the French National Lottery.  Scientific Games will continue to be the primary supplier of instant games to FDJ, the second largest instant game lottery in the world.

Scientific Games supplies a significant share of FDJ's instant game portfolio, including some of its top performing games, such as the number one selling 5€ Cash game.  In addition to these strong core games, Scientific Games was also awarded FDJ's 10€ Millionnaire game, the only 10€ instant game presently on the market in France.


The three-year contract, which began on January 1, 2014, was awarded to the Company following a competitive procurement process, based on the ability to deliver economic performance as well as quality, high-level physical security, information security that meets ISO 27001 standards, and environmental standards, including the use of FSC-certified paper.

This contract includes options for the Lottery to extend the contract for three additional one-year periods.  Revenue to Scientific Games will continue to be on a price-per-unit basis.

"FDJ is a valued and long-term partner and this is an extremely positive achievement for Scientific Games," said Jim Kennedy, Executive Vice President, Group Chief Executive of Lottery.  "It confirms our position as the number one instant game supplier for FDJ."

About Scientific Games

Scientific Games Corporation is a leading developer of technology-based products and services and associated content for worldwide gaming and lottery markets.  The Company's portfolio includes instant and draw-based lottery games; electronic gaming machines and game content; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and social, mobile and interactive content and services.

For more information, please visit:

Company Contacts:


Investor Relations
William Pfund
(847) 785-3167
Media Relations
Lauren Johnson
(212) 318-9152


SOURCE: Scientific Games Corporation.



Washington’s Lottery Award New Six-Year Contract to Pollard Banknote

WINNIPEG, Manitoba, (April 23, 2014) -- Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that it has secured a six-year secondary contract to supply instant scratch tickets and related services to Washington’s Lottery—a new lottery client for the company. The award is the result of a competitive procurement process and includes an option to extend the contract for up to four additional years in any number of extensions.

The sale of instant scratch tickets accounted for more than half of the Lottery’s total revenues for fiscal year 2013.


Through this new partnership, Pollard Banknote will help the Lottery further increase player engagement by introducing new and innovative products to its customers.

"We are very excited to begin working with Washington’s Lottery for the first time in our company’s history,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote, adding that: “by securing this new contract, the Lottery demonstrates its confidence in our ability to offer the latest innovations to help maximize proceeds for the wide-ranging education programs it supports. We look forward to helping the Lottery creatively respond to changes in both the lottery industry and the Washington marketplace with exciting leading-edge innovations that have broad appeal.”

About Washington’s Lottery

Created in 1982, Washington's Lottery was established to generate revenues for state programs through the sale of lottery products, including draw-based and instant games.

The Washington Opportunity Pathways Account (WOPA) is the primary beneficiary of the Lottery. In 2013 it received $115.6 million in proceeds to support education programs and scholarships.

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About Pollard Banknote

Pollard Banknote is one of the world’s leading full-service lottery vendors and is a major supplier to North America’s charitable gaming industry.

The company manufactures instant lottery tickets and provides related programming, design, and marketing support.

As well, Pollard Banknote manufactures pull-tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America.

For more information, please visit our website at:

For More Information CONTACT:


Doug Pollard

Co-Chief Executive Officer

Telephone: (204) 474-2323


John Pollard

Co-Chief Executive Officer

Telephone: (204) 474-2323


Rob Rose

Chief Financial Officer

Telephone: (204) 474-2323




SOURCE: Pollard Banknote.



Carmanah Signs Seek a European-Based Sales Executive for Lottery Market


Organization: Carmanah Signs Inc.
Position Title: Director of Sales - Europe.
Summary: Carmanah Signs Inc, the leading supplier of LED Digital Signs to the Gaming industry, is proud to count the world's major lottery and casino brands among its customer base.
As the Gaming division of STRATACACHE Inc, Carmanah is expanding its European sales operations by creating a Director of Sales - Europe position.

Headquartered in Calgary, Canada, Carmanah is a highly recognized vendor in the global lottery industry. Carmanah is an associate member of the World Lottery Association, European Lottery Association, North American Association of State and Provincial Lotteries and Association of Gaming Equipment Manufacturers.

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In November 2013, Carmanah was acquired by STRATACACHE Inc, a world leader in all aspects of digital signage.

Based in Dayton, Ohio, USA, STRATACACHE provides scalable, high performance digital signage, content distribution and video acceleration technologies to major brands and large-scale retailers on four continents.

Carmanah is now adding STRATACACHE's digital signage products and services to its own proven digital & LED signage capabilities in order to offer the global lottery market a full suite of solutions.

The Director of Sales - Europe role is an ideal opportunity for an energetic individual who enjoys working independently with the support of a collaborative corporate culture.

The individual should be excited by the opportunity to take on challenging sales objectives and by the significant potential impact on the development of Carmanah.

The ideal candidate has:

  • Minimum 5 years sales and/or business development experience, preferably to selling technology solutions to the lottery/gaming markets and/or retail organizations
  • Strong communication and language skills (Fluent in English and one other European language).
  • Superior presentation skills
  • Experience and demonstrable success in complex selling environments with many stakeholders and levels of decision makers and influencers
  • Ability to identify opportunities and prioritize activities to focus on those which position Carmanah as ideal choice during all aspects of the process
  • Comfort with long sales cycles, including RFP responses
  • Behavior consistent with an established culture of customer service, and the ability to nurture customer loyalty and confidence
  • Ability to travel throughout Europe on a regular basis

Responsibilities & Duties:

  • Achieve assigned sales revenue, margin and expense targets in the assigned region
  • Research, identify and directly contact all relevant stake holders and buying decision makers at all levels of influence to introduce and market Carmanah Signs products
  • Effectively manage the entire sales cycle
  • Provide required sales progress reports and forecasting
  • Develop, and add to, existing strong customer relationships by attending relevant conferences, trade shows, and securing customer meetings.
  • Influence and work collaboratively with the design & engineering team, the manufacturing team and other sales team members to ensure Carmanah's products and services continue to satisfy customer needs
  • Influence and assist with European & global marketing activities
  • Research potential new markets.


The position is currently fulfilled by Carmanah's Toronto-based VP Sales. The successful candidate will work closely with the VP Sales who will provide introductions, support and consultation during the transition phase.

Compensation: Base salary plus commission dependent upon experience.
To apply for this exciting opportunity please contact either:


Trevor James
VP Operations
Maxwell Goldstein
VP Sales



Massachusetts State Lottery Release $30 Scratch Ticket

“World Class Millions” features over $600 million in cash prizes, including a $15 million top prize – the largest instant win prize in Massachusetts history – and second chance opportunities to win up to $1 million!

BOSTON, Massachusetts (April 22, 2014) -- The Massachusetts Lottery today released a $30 instant “scratch” ticket that offers a whopping $15 million top prize – the largest instant win prize in the state Lottery’s history.

The new World Class Millions instant ticket features over $600 million in total prize money, including four $15 million and 36 $1 million immediate “scratch and win” prizes, as well as over 1.39 million prizes from $100 to $50,000.


Five $1 million prizes will also be awarded via the game’s exciting second-chance drawing program that allows players to enter their non-winning tickets online for opportunities to win substantial cash prizes.

With an overall prize payout of 80.7 percent, World Class Millions boasts the highest payout percentage of any game ever offered by the Massachusetts Lottery.

The chance of winning a prize in the new game is 1 in 2.81, which is also a Lottery best.

World Class Millions presents its players with a thrilling opportunity to win up to 30 times on a single ticket.

Each ticket contains 10 “Winning Numbers” and 30 “Your Numbers,” each of which contain 30 prize values. If one or more of the “Your Numbers” match the “Winning Numbers,” the player wins the corresponding amount.

There are also “2X,” “5X,” “10X,” “20X,” and “100X” symbols in the “Your Numbers” spots, which multiplies any winning combinations, as well as a burst symbol that automatically awards players with a $100 instant win.

The Massachusetts Lottery introduced the world’s first instant ticket product, a $1 ticket named The Instant Game, in May 1974 – a move that revolutionized the lottery industry and established Massachusetts as a lottery innovator. In the 40 years since, the Massachusetts Lottery has grown to be the world’s leader in instant ticket sales, generating over $3.34 billion annually.


Until today, the highest-priced scratch ticket offered in the Bay State was $20; however, the $30 game is not new to the lottery industry.

Neighbouring states, including Connecticut which introduced the nation’s first $30 ticket in 2002, and New Hampshire which first released a $30 game in 2009, as well as launched a $25 ticket last month, have long had success with higher-priced games. Several other states across the nation, including Georgia, Michigan, Minnesota, Ohio, Pennsylvania, and Wisconsin, have all added $30 tickets to their instant game portfolios in recent months. The Texas Lottery offers the nation’s top-priced ticket, a $50 game.

With a print run of 25.2 million tickets, sales from the new $30 World Class Millions game are expected to reach $756 million and the potential net profit that will be generated is $86.8 million.

Lottery profits are the largest source of unrestricted local aid for the 351 cities and towns across the Commonwealth.

Players can learn more about the Massachusetts Lottery’s new $30 World Class Millions instant ticket and its exciting second-chance drawings by visiting any of the 7,400 licensed retail locations across the state or by logging on to the Lottery’s website.

SOURCE: Massachusetts Lottery.



South Dakota Lottery to Launch Second Chance Drawing Program

PIERRE, South Dakota (April 18, 2014) -- South Dakota instant ticket players who don’t win big when first scratching off their tickets may be luckier the second time around with a new second chance drawing program being implemented by the South Dakota Lottery.

Play It Again, which launches April 23, 2014, gives Lottery Players Club members the opportunity to submit certain non-winning tickets online for second chance drawings to win cash and prizes. The drawings will be offered for specific scratch ticket games or groups of games; the first eligible game is $10K Run, a $2 scratch ticket that will be available in lottery retailers beginning April 23.

Lottery executive director Norm Lingle says players had long been asking about second chance opportunities and the Lottery is excited to be providing them through the Play It Again program.


“Many state lotteries have similar programs through their Players Clubs and have found them to be very successful for both the lottery and its patrons. Not only do they extend the life of the game but it’s an added value feature for the player, too. The chance for a winning experience doesn’t have to end just because the ticket is a non-winner initially,” Lingle said.

To participate in Play It Again, an individual must be a current Players Club member or join the free club by registering online at:

In addition to providing basic personal information, members must also create a unique password to access the Players Club website. Once on the site, they click on Play It Again to enter numerical information from their non-winning scratch tickets to gain entry into the second chance drawing. The prizes will vary from drawing to drawing; for the initial $10K Run drawing, the top prize is $10,000. Players may enter up to 40 eligible tickets in a 24-hour period. Once the ticket information has been entered into the system, the player is not required to keep the ticket to claim the prize if randomly chosen as the drawing winner.

The grand prize winner for the first Play It Again second chance drawing will be drawn on December 18, 2014. Drawings for other prizes are expected throughout the promotion period. Information about the program and subsequent drawings will be posted at:

SOURCE: South Dakota Lottery.



Minnesota Lottery Celebrating 25 Years of Play with New Logo and Website

MINNEAPOLIS, Minnesota (April 17, 2014) -- Today, we kick off the start of our 25th year in operation. Since the sale of our first scratch ticket, we have provided more than $2.3 billion to the state of Minnesota and $5.8 billion in prizes to players.

We’re proud to have launched over 900 scratch games, an assortment of lotto games and second-chance contests, and hosted countless events around the state.

New Logo

The first way we’re celebrating is with our new logo. While we loved the original, iconic design of our beloved loon keeping watch over the state, we knew it was time to give him a new, fresh look that better represented our ever-evolving brand with a modern aesthetic.

Schafer Systems Inc.

New Website

If you haven’t already noticed, the second way we’re doing this is with a new website. We think you’ll agree the new site is easier to navigate, provides a more efficient way to check your numbers, and looks beautiful on any device—computer, smartphone, or tablet.

Find out more about our new website.

More Events

But that’s not all. We’ll be busy this entire year hosting events and promotions all over the state to celebrate. Of course, you’ll find us at the Minnesota State Fair, WE Fest, and the Stone Arch Bridge Festival.

But you’ll also find us at new events, including Rock the Garden! Be sure to check out the Contests & Events page and sign up for our Players Club emails to stay up to date on all things Minnesota Lottery.

We’re excited to celebrate 25 years of play with you and we hope you are too!

SOURCE: Minnesota Lottery.



NASPL's iLottery Game Developers Conference

The NASPL iLottery Game Developers Conference will educate the lottery industry on new game design concepts and technologies.

This premier event will bring a host of leading iGaming visionaries to the lottery industry for an in-depth two-day session featuring speakers from outside the lottery industry. This event will cover the legal, technological, product development and political issues of game development.

Those attending should expect:

  • Interactive and informative sessions.
  • Great networking opportunities.
  • Learn about current and future federal and state policy addressing digital gambling.
  • Learn about the social and economic impacts of regulated digital gambling.
  • The pros and cons of various global regulatory models and considerations for a potential US model.
  • Existing US prohibition and enforcement mechanisms.
  • The evolution of gaming products across digital media.
  • Business, political and regulatory perspectives on the convergence of online and offline gambling.
  • Regulatory safeguards, such as age verification, fraud detection, geo-location and anti-money laundering.
  • The debate over state vs. federal policy and regulation.
  • Examples of regulated US-based Internet gambling.
  • Responsible Gaming: What are the roles of government and industry in assuring social responsibility, and how are the similarities and differences between online and offline behavior addressed?


Who should attend:

  • Product Managers
  • Department Managers
  • Executives
  • Anyone in Public Relations, Social Media, I.T., Legal and Marketing


Welcome to Cleveland, Ohio




Cleveland, Ohio, located in the Eastern Standard Time Zone, is on the southern shore of Lake Erie and part of the Great Lakes Region, the country's largest fresh water resource. The Cleveland Plus region extends 100 miles along the Lake Erie shoreline.

CLICK HERE to download the iLottery_GameDevelopers_Agenda_3-26-14.p[...] pdf icon Adobe Acrobat document [446.2 KB]


Renaissance Cleveland Hotel

Renaissance Cleveland Hotel

This sophisticated downtown Cleveland hotel is located on Public Square and is connected to Tower City Center's exclusive boutiques, restaurants and cinema. Within walking distance to Progressive Field, Quicken Loans Arena and the Rock & Roll Hall of Fame, the Renaissance's luxury hotel in Cleveland, Ohio features vaulted ceilings, high arched windows and a beautiful marble fountain. A city landmark, the iconic Renaissance Cleveland Hotel was built in 1918 and its architecture reflects Cleveland's unique style and rich history. Plush, spacious, newly renovated rooms with well-appointed and upscale amenities await guests at this luxury Cleveland, OH hotel. Experience Sans Souci, serving guests award-winning cuisine for breakfast, lunch and dinner. Perfect for conventions and wedding receptions, the Renaissance Cleveland Hotel offers an abundance of elegant event space and a magnificent Grand Ballroom. Discover Cleveland's landmark social and business address at the Renaissance Cleveland Hotel.

NASPL will make your hotel reservation when you register. The registration fee includes three day accommodations.




Atlantic Lottery Representative Brings Social Responsibility Message to Africa

MONCTON (N.B.) (April 17, 2014) -- Kim Wilson, Manager of Corporate Social Responsibility at Atlantic Lottery recently travelled to Senegal to speak at the African Lottery Association annual conference. Kim spoke as a representative of the World Lottery Association (WLA) on the Association’s Responsible Gaming Certification Framework.

In 2006, the WLA adopted the Responsible Gaming Principles and a Responsible Gaming Framework aimed at protecting lottery players around the world. Four levels of achievement identify lotteries that have implemented responsible gaming principles into their day-to-day operations.

The purpose of the trip was to encourage African lotteries to consider the program and provide guidance for those who are ready to align their responsible gaming efforts with the WLA standard.

The response was positive,” says Kim. “There’s been a great uptake of the Framework in Canada and Europe and we’re aiming to broaden the areas where the Framework is used.”


The approach to responsible gaming varies widely across the African continent, affected by the legal system, the culture and the environment. While all African lotteries practice some form of responsible gaming, the Moroccan Lottery is currently the only one to be WLA certified.

The Framework is designed to complement and improve – not replace – the safeguards that individual lottery operators have in place. The focus for the conference was Level 2 of the Framework where a self-assessment and a gap analysis are required for certification.

The WLA Responsible Gaming Framework is a flexible solution, so you can apply the principals to your responsible gambling efforts regardless of the regional or cultural differences.” Kim notes. “We’ve encouraged African lotteries to consider the Framework and, as a start, to document their current responsible gambling efforts.”

Response has been positive with several lotteries requesting additional information and guidance.

Atlantic Lottery was one of the first lotteries in the world to be awarded the WLA Level 4 Certification in 2010 and was recertified in 2013. Atlantic Lottery is just one of three lotteries in North America to be recertified.

Atlantic Lottery is publicly owned by the four Atlantic provinces – which means that we return 100% of our profits to Atlantic Canada. For more information about our company and our philosophy of making Atlantic Canada a better place, please visit

For more information, please CONTACT: Carla Bourque, Email:  / Tel: (506) 867-5800 ext. 5814.

SOURCE: Atlantic Lottery Corporation.


MECN Banner


Online Gambling Operators' Mobile Businesses Currently Average 23% of Total Revenue - But Stagnation May Be Ahead

LONDON / MUNICH, (April 21, 2014) -- For more than three years now the online gambling industry has declared the mobile channel its key growth driver. However, although the mobile business is becoming more and more important, operators do not (yet) have consistent reporting standards (KPIs) regarding their mobile revenues. In its newest Online Gambling Quarterly report (Q1 2014) MECN's researchers therefore try to crack this tough nut and analyse several mobile KPIs and their development in recent years and quarters.

Mobile growth development - still difficult to benchmark

Lottery Insights December Issue
Click here for the latest electronic version of Lottery Insights.

Many online gambling operators do not (yet) have consistent reporting standards (KPIs) regarding their mobile revenues. Also not all KPIs are reported consistently by all operators for every quarter or half years. In regard to comparable benchmarks "only" two KPIs are currently usable: 1.) mobile betting stakes/revenues in % of total betting stakes/revenues and 2.) total mobile revenue in % of total revenue.

Mobile business makes currently in average 23% of total revenue

Initially, the mobile figures that were reported focused on betting stakes or revenues because operators in the past focused primarily on launching mobile betting offers. Recently, the mobile revenue generated by the casino, bingo, and poker verticals/segments has become more and more relevant. Therefore, more and more operators additionally/instead report the mobile revenue in % of total revenue across all verticals.

Our analyses of the mobile business of key online gambling operators provide the following insights:

Mobile total revenue

Mobile in % of total revenue - On average, the operators analysed generate 23% of their total online revenue via mobile channels.

Betting stakes/revenues

in % of total betting stakes/revenues - On average, the operators analysed generate 40% of their total online betting stakes/revenue via mobile channels.



Growth trends, stagnation ahead?

As figures for the mobile channels have only begun to be reported recently, it's difficult to analyse any growth trends. But it seems that at least for some companies the mobile share has begun to stagnate in recent quarters. Moreover, the year-to-year growth seems to decrease for some operators; nevertheless, growth rates above 100% still put mobile at the top of executive agendas.

Online Gambling Quarterly – Q1 2014 - Comprehensive quarterly report analysing updated benchmarks, KPIs, trends, ... covering all sectors of the online gambling industry

This quarterly report covers a wide range of topics from key company sectors, such as finance, marketing, strategy, .... Due to this extensive coverage, the report is a must-read for executives and departments of all companies active in the online gambling market.

This regular report offers unprecedented insights into the industry, including:

  • Strategic issues – Strategic topics, such as overall industry climate, trends, forecasts, stock development, ...
  • Financial benchmarks – Quarterly and half-year revenue benchmarks, EBIT, and cost benchmarks, ...
  • Marketing benchmarks – Social benchmarks, SEO benchmarks, affiliate marketing benchmarks, …
  • Product-related topics and benchmarking – Growth potential for selected products, benchmarking of product offers, ...
  • Analyses of regions and regulated markets – Regional analyses, such as the level of internationalization and in-depth coverage of regulated markets, ...
  • In total, the report has ca. 100 pages and ca. 150 graphs/exhibits.


The study can be obtained at: the report website.

About MECN

MECN is a network of experts on issues concerning the media and entertainment industry. Together they provide in-depth knowledge, analysis, and advice to global clients.

Contact: Martin Oelbermann, Tel: +49 (0)89 3835 6785,




Maryland Lottery Expands Bet Options in Racetrax Game

BALTIMORE, Maryland (April 21, 2014) -- The Maryland Lottery is betting Racetrax fans and novice players will cheer the changes coming to the game on Monday, April 21, to give players more betting options and a play experience more like that at an actual racetrack.

This computer-animated Lottery game offers 3-D graphic animations complete with the sound of snorting horses, the call to the post and the thunder of hooves as the horses race around the track. Each race has 12 horses and lasts up to one minute, with up to five minutes between races.


Our Racetrax players asked for these changes and we are happy to give them an improved experience,” said Mike Hofferbert, Lottery director of product development. The Lottery began offering Racetrax in 2006.

The latest game changes are extensive and add six bet types: Exacta, Exacta Box, Exacta Wheel, Superfecta, Superfecta Box and Superfecta Wheel. It also cuts the cost of bets for two Trifecta options to 50 cents for the Trifecta Box option and a Trifecta Wheel bet option.

Confused about the bet types? Player information sheets are available at Lottery retailers and will be available online to explain the different type of bets, how to play the game and the cost of each type of bets. Players can still pick their own horses or let the terminal quick pick the numbers.

The revised game will offer more realistic images of horses, riders and the track. When horses cross the finish line in the revised game, players will see the images of the top four, rather than the top three horses freeze as they cross the line. Improved statistical screens and detailed payout information round out the changes. The bonus wheel will still spin before each race to give players who add the Racetrax Bonus option a chance to multiply their winnings by the number shown.

SOURCE: Maryland Lottery.


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Australasian Gaming Expo 12 - 14 August 2014

Sydney Exhibition Centre @ Glebe Island

SYDNEY (April 22, 2014) -- Featuring more than 180 exhibitors across 15,000 square metres of exhibition space, the Australasian Gaming Expo is easily the biggest event of its type in Australia and one of the world's biggest.

Visitors have long acknowledged that the world's best and latest gaming and hospitality equipment is on show at the Expo for gaming and hospitality executives, from around the region.

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Entry is complimentary to gaming industry executives, courtesy of the Gaming Technologies Association.

Click here for the Conditions of Entry.

Trade suppliers are not eligible to attend the event unless exhibiting.

The Expo is also acknowledged among exhibitors as being superior to other similar events, offering excellent business potential.

Click Here for Location Map

Gaming Technologies Association

The Gaming Technologies Association is the peak representative body for Australian gaming machine technology suppliers. We strive to enhance the sustainable success of our members and the national gaming industry through policy leadership and industry advocacy.

In particular, the GTA acts to:

  • increase key stakeholders’ understanding of our vibrant, responsible and sustainable industry;
  • support efficient, balanced and effective gaming policy, legislation and regulation;
  • champion technology as a key contributor to responsible gaming efforts;
  • encourage innovation to better meet player and customer needs; and
  • represent the interests of gaming suppliers while contributing to the leadership of the broader Australian gaming industry.




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Philippine Charity Sweepstakes Office to Host Joint APLA & WLA Marketing Seminar

Sofitel Philippine Plaza Manila hotel from April 28 to May 1

MANILA, Philippines (April 21, 2014) -- The Philippine Charity Sweepstakes Office (PCSO) will host the Asia-Pacific Lottery Association-World Lottery Association (APLA-WLA) joint marketing seminar at the Sofitel Philippine Plaza Manila hotel from April 28 to May 1.

The PCSO is a member of the WLA, a global professional association of state lottery and gaming organizations from 80 countries whose members use their revenues for public good.


The organization also counts as associate members numerous companies from the worldwide supplier industry.

The APLA is one of the five regional associations of the WLA and represents 25 lotteries from 10 nations in the Asia-Pacific region.

Like most organizations of their kind, the WLA and the APLA were established to foster communication and linkages between members, and to share information and experiences in the lottery industry.

The seminar will focus on lottery sales and marketing best practices and trends. What this business needs to grow is to tap into the increasing influence of social media, and the other ways that advanced communications technology is enabling the rapid dissemination of information.

The seminar will feature interesting and knowledgeable speakers who will demonstrate how to captivate the target market, innovate to keep in step with evolving consumer tastes and engage players in continuous interaction, all in a socially responsible way.

The PCSO welcomes APLA speakers and participants as part of its involvement in the APLA-WLA and because it is keen on learning how to grow its lottery business, as well as that of its other games, in order to raise more funds for its social programs.

Lotto games and their variants are the most popular of the PCSO’s offerings, accounting for 94 percent of gross sales (P29.68 billion) in 2013.

Lotto Express, a form of Keno, was introduced some years back and is gaining in popularity. It grew by 85 percent last year and made P1.9 billion in sales, almost double its 2012 earnings of P1 billion. The number of Lotto Express outlets also increased by 87 percent to 997 outlets in 2013.

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All these were achieved despite the challenges presented by external factors, including natural calamities (such as Super typhoon Yolanda) and power outages.

In 2013 the PCSO provided P3.95 billion in funds for its Individual Medical Assistance Program, which benefited 163,722 individuals.

The funds provide financial assistance for medical- and health care-related expenses, such as hospitalization, dialysis, chemotherapy drugs, laboratory procedures, and the purchase of medicines, implants, devices and others.

An additional P28.3 million was set aside for the agency’s Endowment Fund Program, which gives charity patients access to medical care, drugs, diagnostic procedures and the like; is allocated directly to 18 government and private hospitals; and is availed of by patients under established guidelines.

Also in 2013, under the Institutional Assistance Program, which received P85.12 million, 61,781 beneficiary institutions received assistance for the upgrading of health-care facilities, purchase of medical supplies and equipment, and the construction and renovation of hospitals and other health centers.

The PCSO also helped the victims of emergencies and national calamities. In 2013 the agency donated over P85 million to those affected by Yolanda, the Zamboanga crisis last September, the 7.2-magnitude earthquake that struck Bohol and Cebu provinces last October, and the habagat (southwest monsoon). Another P800,000 went to 400 families who lost their homes to fires.

The PCSO still provides medical services to referral and walk-in patients through its Out-Patient Consultation Program at the agency’s extension office at the Lung Center of the Philippines in Quezon City. The services include free consultation, emergency care, minor surgeries, dental services and ambulance conduction. Last year 60,184 patients were helped under this program, which received P4.62 million.


The PCSO also holds free medical-dental and special missions in local communities. In 2013 over P1.41 million was allocated for this program that helped 35,455 patients.

More than P5.63 million worth of medicines were also given out through the PCSO’s Medicine Donation Program in partnership with 480 institutions and local government units (LGUs).

Another of the PCSO’s flagship programs is the Ambulance Donation Program, under which, in 2013, 51 ambulances were given to partner LGUs; hospitals; and non-governmental, governmental, and private organizations. Another 220 requests for ambulances were approved, and the units are expected to be purchased this year.

As it celebrates its 80th anniversary this year, the PCSO renews its commitment to public service and the common good. It is especially heartwarming for us to recall this at the end of Holy Week.

Happy Easter to all, and may Jesus be risen in our hearts and minds each day as the motivation for the daily purpose in our lives.


Jose Ferdinand Rojas is the vice chairman and general manager of the Philippine Charity Sweepstakes Office.

SOURCE: Philippine Charity Sweepstakes Office.



Realistic Games Debut Mobile Pull Tab Games

Four new releases set to go live with operators

LONDON, U.K. (April 23, 2014) -- British slots and table games supplier Realistic Games has broken new ground by developing a suite of mobile Pull Tab games.

The four new additions to their expanding portfolio combine the nostalgia of this popular game genre with the latest technology, and are now available to play on smartphones.

Among the titles are Golden Koi, which blends traditional fruit machine symbols with Japanese-inspired graphics and music, and the Irish-themed Pot Luck.

They are joined by Diamonds and Rubies and Sunken Treasure, which feature precious jewel and underwater fortune themes respectively.

The four games boast a variety of features and jackpot multipliers. Their fun is centred on players pulling back the perforated ‘pull tab’ to reveal symbols and see if they’ve won.

After selecting their total bet value, they then press the start button and pull the four tabs by sliding their finger across the screen.

Alternatively, they can use the Pull All button to reveal all four lines at once, or select the relaxing Autoplay button to play 10 games on the spin.

Realistic Games’ commercial director, Andy Harris, said: “Pull Tabs are great little games and it’s been a lot of fun bringing them back to life with the technologies that are available these days.

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We’re confident players are going to enjoy them and will welcome the opportunity to try something different.

In many respects they epitomise what we’re about at Realistic Games: progress and innovation based on a solid base of experience and expertise.”

The Pull Tabs have been added to Realistic’s portfolio, recently boosted by the addition of three new five reel slots, 6 Appeal, Riverboat Gambler, and Snapshot; and the three reel slot Jackpot Cherries.

Realistic now supply their games to a number of leading operators including Bet365, BetVictor, Ladbrokes, Paddy Power, Stan James, Boylesports, and William Hill.

Their hugely popular slot Super Graphics Upside Down was recently nominated for the eGaming Review’s Game of the Year award.

For more information on this release or to arrange an interview with Andy Harris please contact Robin Hutchison at Square in the Air on 0203 586 8272 or 07968 124 132, or

About Realistic Games

Based in Oxfordshire, Realistic Games are a leading supplier of high-quality, electronic gaming content to some of the world’s most successful operators. Our technologists, designers and modellers have over 40 years of experience in both the land-based and digital gaming markets. We are passionate about the products we create. The team specialise in creating roulette, blackjack, slots, and fixed odds games tailored to a wide variety of devices, including PCs, iPhones, iPads, Android phones and tablets, and gaming machines. The games are fully-hosted on our ReGaL games platform, and are accessible to customers through a simple integration. ReGaL first went into production for Stan James in April 2011. Subsequent launches followed with Bet Victor, Ladbrokes, bet365, Boylesports, Paddy Power, and William Hill

SOURCE: Realistic Games.


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