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| The Colorado Lottery
||212 W. 3rd Street (the corner of 3rd and
Main), Suite 210, Pueblo, CO, 81003-3227.
U.S. Census Bureau, Population Division
|Year Lottery Founded:
|Number of Employees:
|Number of Retailers:
|Per Capita Sales:
|Number of Retailers / POS:
|Instant Ticket Vendor:
||GTECH and Pollard Banknote
|| Lotto - Instants - Cash 5 - Powerball - Keno
|Sales FY 2015:
Sales FY 2016:
Ticket sales at the Colorado Lottery
began January 24, 1983, after the legislature passed a lottery bill the
previous summer. The first offering was the scratch game Instant Money Made
from Scratch. Expected to generate $60 million in sales, it brought in $137
million in just five months.
Scratch games made up the Lotterys entire
portfolio for a full six years after its launch, as it wasnt until 1989
that Lotto was added to the mix. Keno began in 1991, and Cash 5 in 1996. Not
surprisingly, with each of these early game introductions, sales and revenues
to beneficiaries rose to new record levels. Powerball began in 2001, and Mega
Millions in 2010. Those two multistate games headline the Lotterys
current mix of draw games, which also includes Lotto and Cash 5.
offering a relatively limited game portfolio compared to other lotteries, the
Colorado Lottery has a heritage of innovation and creative marketing, a tone
set by its first director Owen Hickey. He believed in focusing on the positive
aspects of lotteries. Such was Hickeys influence that a prestigious NASPL
award is now named after him.
Colorado was perhaps a little ahead of its
time when it launched Perfecto games in 1998 a suite of limited-run
games that for the first time in the industry combined the action of instant
games with the draw power of a jackpot game.
Revenues from the Colorado
Lottery help improve the quality of life in the state. Beneficiaries
- Conservation Trust Fund, 40 percent. This fund
provides money to local parks and recreation providers for open space and land
acquisition, equipment purchases, facility development, park maintenance, and
for the renovation and restoration of local facilities.
- Colorado Division of Parks and Wildlife, 10
percent. Lottery funds are used for trail construction and maintenance, land
acquisition, equipment and facility purchases and maintenance of state parks
- Public School Capitol Construction Assistance Fund
receives excess GOCO revenues over $35 million annually.