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The Colorado Lottery
Address: 212 W. 3rd Street (the corner of 3rd and Main), Suite 210, Pueblo, CO, 81003-3227.
Internet: www.coloradolottery.com
Phone: (719) 546-2400
Fax: (719) 546-5208
Population: 5.02
U.S. Census Bureau, Population Division
Director: Tom Seaver
Year Lottery Founded: 1983
Number of Employees: 126
Number of Retailers: 2,996
Per Capita Sales: $103.18
On-line Vendor: Scientific Games
Number of Retailers / POS: 2,421
Instant Ticket Vendor: GTECH and Pollard Banknote
Advertising: Cactus Communications
Games Offered: Lotto - Instants - Cash 5 - Powerball - Keno
Sales FY 2015:
Sales FY 2016:
$538,000,000
$594,411,905


Background

 

Ticket sales at the Colorado Lottery began January 24, 1983, after the legislature passed a lottery bill the previous summer. The first offering was the scratch game Instant Money Made from Scratch. Expected to generate $60 million in sales, it brought in $137 million in just five months.
Scratch games made up the Lottery’s entire portfolio for a full six years after its launch, as it wasn’t until 1989 that Lotto was added to the mix. Keno began in 1991, and Cash 5 in 1996. Not surprisingly, with each of these early game introductions, sales and revenues to beneficiaries rose to new record levels. Powerball began in 2001, and Mega Millions in 2010. Those two multistate games headline the Lottery’s current mix of draw games, which also includes Lotto and Cash 5.
Although offering a relatively limited game portfolio compared to other lotteries, the Colorado Lottery has a heritage of innovation and creative marketing, a tone set by its first director Owen Hickey. He believed in focusing on the positive aspects of lotteries. Such was Hickey’s influence that a prestigious NASPL award is now named after him.
Colorado was perhaps a little ahead of its time when it launched Perfecto games in 1998 – a suite of limited-run games that for the first time in the industry combined the action of instant games with the draw power of a jackpot game.
Revenues from the Colorado Lottery help improve the quality of life in the state. Beneficiaries include:

  • Conservation Trust Fund, 40 percent. This fund provides money to local parks and recreation providers for open space and land acquisition, equipment purchases, facility development, park maintenance, and for the renovation and restoration of local facilities.
  • Colorado Division of Parks and Wildlife, 10 percent. Lottery funds are used for trail construction and maintenance, land acquisition, equipment and facility purchases and maintenance of state parks facilities.
  • Public School Capitol Construction Assistance Fund receives excess GOCO revenues over $35 million annually.

 

Regional Lottery / Gaming News


News Archive for CY2018
October 4, 2018 Audit: State Lottery Not Investigating Frequent Winners
September 25, 2018 Audit Reveals 'Questionable' Lottery Wins
June 20, 2018 Lottery Veteran to Lead the Colorado Lottery
May 5, 2018 Bill Reauthorizes Colorado Lottery
February 28, 2018 Laura Solano Retires from Colorado Lottery Director Post
January 18, 2018 Call to Reauthorize Colorado’s Lottery Division


News Archive for CY2016
October 30, 2016 Colorado Lottery Adds Midday Jackpot Game
March 28, 2016 Colorado Lawmakers to Regulate Daily Fantasy Sports Leagues
March 11, 2016 Totally Rad! Lottery Launches ATARI Scratch Ticket


News Archive for CY2015
November 24, 2015 Lottery Operation Displays High Standard of Compliance
August 12, 2015 Bacon-Scented Scratch Ticket Sizzles Into the Colorado Lottery
May 1, 2015 Lottery Makes Connection With Denver Int'l Airport
April 2, 2015 Colorado Lottery Tickets Come Back to Benefit Local Wildlife, Parks, and Recreation Projects


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